Brand and launch work,
2023 to 2025.

The illustrations that made MOG travel

For MOG we worked on go-to-market: designing profile-picture art for high-social-value accounts so the brand travelled on the avatars of large influencers rather than on paid placements. Identity as distribution became a signature of the MOG community, whose profile-picture culture later drew in some of the largest accounts on X.

Liquid Labs designed the MOG illustrations and pushed them everywhere: on influencer avatars, across X and through mog.me, where anyone could "mog" any image or NFT with the MOG look. We were in near the start, when CoinGecko records MOG at under $2M (24 Jul 2023). It went on to peak at about $1.6B on 7 Dec 2024, roughly 890 times that low.

Brand, site and launch

We built the identity and site for Landwolf on Ethereum, one of the early tokens in the Boy's Club derivative wave. It peaked at about $30M on 12 Mar 2024.

That wave grew into one of the largest metas of the cycle. Brett on Base passed $2B and Andy on Ethereum reached about $350M. Liquid Labs was not part of either project, but Landwolf was part of the movement that started them.

Brand identity and site

Character, brand, site and launch for Chippy on Solana. The pair was created on 7 May 2024 and the token peaked at about $17M nine days later, on 16 May. The archived fishnchipssol.com carries our "Powered by Mayhem" credit.